The Lynn Club partnered with Cleo Harper, Boem Collection, and The Sculpt Room to concept, produce, and execute a curated wellness experience designed to spotlight Cleo Harper's collection and introduce the brand through an elevated, immersive brand experience. The activation also brought Cleo Harper and Boem Collection together through a complementary product collaboration, creating a natural intersection between fashion, movement, and lifestyle.

The Event:

Hosted at The Sculpt Room in Solana Beach, the experience brought together a curated audience for a heated mat Pilates class led by The Lynn Club founder, Jordan. Cleo Harper was integrated throughout the guest experience, allowing guests to experience the collection firsthand in a setting that felt natural to the brand's lifestyle.

Each guest received a matching Cleo Harper workout set to wear during class, along with sweat-proof jewelry from Boem Collection and a $50 Cleo Harper shopping credit. Following the workout, guests connected over matcha and coffee, creating additional opportunities for product discovery, conversation, and brand engagement.

The collaboration between Cleo Harper and Boem Collection brought together two complementary lifestyle brands within one cohesive experience, while the activation gave Cleo Harper a dedicated moment to build awareness and introduce its collection to a new audience.

The Lynn Club's Role:

The Lynn Club led all aspects of the event, including–

• Event strategy and creative concept development
• Brand partnership coordination
• Sponsorship and product integration
• Guest list curation and event promotion
• Event production and on-site execution
• Guest experience design

By incorporating Cleo Harper and Boem Collection directly into the guest journey, the activation transformed traditional product gifting into an immersive brand experience — allowing guests to wear, experience, and engage with the products in real time.

The Result:

A sold-out branded wellness experience centered around Cleo Harper's collection.

Meaningful product trial and engagement with both participating brands.

Organic content creation and social sharing.

Increased brand visibility among an engaged audience of wellness-focused women.

A strategic collaboration between Cleo Harper and Boem Collection that connected fashion, movement, and lifestyle in one cohesive experience.

The experience positioned Cleo Harper beyond traditional product placement, allowing the collection to become part of the lifestyle surrounding the brand while creating a memorable and highly shareable moment for guests.