The Lynn Club partnered with Boem Collection, Cleo Harper, and The Sculpt Room to concept, produce, and execute a branded wellness activation designed to introduce attendees to both brands through immersive product integration and shared community experiences.

The Event:
Hosted at The Sculpt Room in Solana Beach, the experience brought together a curated audience for a heated mat Pilates class led by The Lynn Club founder, Jordan. The activation was designed to seamlessly integrate product discovery into the guest experience, allowing attendees to engage with both brands in an authentic and memorable way.

Each guest received a matching Cleo Harper workout set to wear during class, sweat-proof jewelry from Boem Collection, and a $50 Cleo Harper shopping credit. Following the workout, attendees connected over matcha and coffee, creating additional opportunities for community building and brand engagement.

The Lynn Club's Role:
The Lynn Club led all aspects of the event, including–
• Event strategy and creative concept development
• Brand partnership coordination
• Sponsorship and product integration
• Attendee marketing and event promotion
• Event production and on-site execution
• Guest experience design

By incorporating products directly into the attendee journey, the event transformed traditional gifting into a hands-on brand experience, allowing guests to wear, test, and engage with products in real time.

The Result:
Sold-out branded wellness activation.
High levels of product engagement and brand interaction.
Organic content creation and social sharing.
Meaningful consumer exposure for both Boem Collection and Cleo Harper.
Strengthened brand awareness among an engaged community of wellness-focused women.

The event successfully combined movement, community, and product discovery to create an experience that felt both elevated and authentic while generating valuable exposure for participating brands.